You might say I spent all my life designing. I started at the age of five- drawing on newsprint in my fathers fish store, down on Avenue D (lower Manhattan), giving my drawings away to my fathers customers (as a special bonus). In high school out on Long Island, I made top “Designer and Artist of the Year”. After high school, I attended Art Career School in the Penthouse of the Flatiron Building on 23rd Street, where I learned to see.
My first position was at BBDO, ultimately working with Joe Tranchina. I learned layout design, the most effective use of typefaces and most importantly, concept visualization. From there, I was hired at two other advertising agencies. Then a friend suggested I try the cosmetic industry where I met and eventually worked under the direction of Monroe Alechman, at Estee Lauder. He taught me how to stylize and research on a larger scale– sort of like working on a Broadway show.
Gerald Rosenfeld Design came next. It was a small graphic design studio specializing in high end cosmetic packaging, located on 57th Street, the center of the cosmetic industry. I worked at the studio for a major part of my career doing major graphic designs and interfacing with clients, including Chanel’s Andy Warhol print campaign, Estee Lauder, L’oreal, Lancome, and Charles of the Ritz. In addition, I ran the office on numerous occasions for extended periods of time.
I left Rosenfeld Design to pursue an independent career in the cosmetic industry. It gave me the opportunity to work with some of the top people in the industry. I now have combined all of my abilities to form my own company, Shiners. And have for several years created art that combines beauty and functionality with glass gems. The glass gems are individually placed to make light pass through each other and bounce from one color to another creating a unique over all design.
I can actually say… “I create art that makes a home shine.”